The first step in product research is to find the idea. Once you've found an idea, you then have to test to see if it's viable, which is we discuss on other posts in this series.
You can go to sites such as eBay and Amazon and the other big online stores. Most of them will give you a list of what's selling and what's not. And, that will give you an idea of what's popular and what you could create information products around.
The other place to look and this is a very, very good place is in forums or in social networking sites. Look for groups related to the niche you want to work in and just have a look through the forums and see what problems people are facing.
If you see people keep posting the same thing like, how do I do whatever, then that's potentially a very, very good idea for an information product. You obviously then have to do your due diligence and make sure there is a market, but it's still a possible product.
So, how do you test to see if an idea is feasible? Are there any competing products? Go to Google, type in a few key words and see if anyone is selling any other information products. If they're not, then I'd be worried. I mean, you may be jumping up with joy thinking, oh, I've found an untapped niche, I'm going to be rich. I do hate to be the one to burst your bubble, but actually you've likely found a market with no buyers.
Most niches have some information on them. There are a few, but they are very, very rare. So, if there aren't any competing products, you've really got to do your market research and make sure that the actual idea you have is feasible and that there are people out there who are willing to part with cash for your idea.
You see, a market with no product probably means a market with no demand. OK? Just remember that. Remember that when you find markets with no competing products.
For more information: Internet Marketing Coaching and Consulting Arkansas.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment