Internet Marketing | Information Products Don't Have To Be Cheap

Yesterday we started discussing the topic of creating information products for internet marketing purposes. I want to pick up with that again.

Now, information products don't have to be cheap. You may have seen them selling for a few dollars. You may have seen them selling for twenty, thirty, forty dollars. But, what you don't see is the ones that are selling for hundreds of dollars, and even thousands of dollars. For example, the Butterfly Marketing program, when it was released, sold for $1000. Now, this was the first million dollar day that we're aware of. Mike Filsaime promoted the program, and basically sold out the first day, sold a million dollars worth of programs in one day. Information products can be expensive. The more valuable the information, the more exclusive the information, the more it's going to benefit the person who's buying it, then the better price you can get for it.

Typically, an information product solves a specific problem. It may be, how to remove the smell of pet urine, maybe how to lose weight. It may be how to create information products. Or maybe it's even something like how to run your business so it becomes a multi million dollar concern. You can see they're different types of problems, but they're still a problem. They're still something that people want the information to fix. And the more valuable and effective the information is, the more valuable it is to the consumer.

Now, I know someone who spends $500 a month for six sheets of paper. Now, before you pick stuff up off the floor -- I know you've just fallen off your chair -- $500 for six sheets of paper. That's a lot of money, isn't it? Not to him, because those six sheets of paper is shared advice and tips from someone on the inside, basically. It's very, very good information, and every single month he makes tens of thousands of dollars from it. He makes a lot of money from what's in this newsletter. And he's happy to pay the $500 because he gets a good return on investment. If he didn't, guess what? He'd unsubscribe, and the newsletter would soon collapse. But, it continues to provide good information, and so it continues to sell.

And this is the key. You've got to provide good information. If you're not, then forget it, the information product is not going to sell. You see, a lot of the information that you're going to find in information products is something that if you spent a day or a couple of hours, you could probably find. If you did some research you could find it. But, you know what? Most people can't be bothered. Most people haven't got the time to sit down with Google and try and work out how to solve their problem. They want it presented in a nice, easy to read format. If you could sort of sugar coat it and put it into pill format, they'd be even happier.

So, first, it's important to remember that people don't have the time. A lot of the time, they're just after the information they want, packaged nicely, quickly and easily so they can just look at it and go, 'Right, that's what I need to know. Problem solved.' And that's worth, to most people, quite a lot of money. And that's why information products make the money they do.

People will pay top dollar for high quality information. And it's up to you to provide that (we are marketers after all, aren't we?). If you're going to provide sub standard information, then expect people not to buy it, to have a high refund rate, or basically for your business to sink. It's up to you to provide good quality products so that people will buy them. And the more quality, and the more relevant they are, then the more you can charge.

And there's more and more people turning to the Internet today to find information. Ten years ago, nobody bought online. Five years ago, some people bought online. But, now, many people will buy online. Shops like Amazon and eBay have basically made the whole buying online process, something people are very familiar with. Most people have bought from eBay or Amazon. So, people are used to buying online. They like the fact that they can get the information when they want it. So, you can tap into this need for people to have information and the features of the Internet that make it such a beautiful vehicle for making money.

We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.