Internet Marketing | Make An Information Product For A Niche

Information products are part and parcel to internet marketing. They simply make sense. We've been in discussion about this topic as it concerns marketers in various ways.

If you think about the traditional publishing route, say I've written a book and I take it to a publisher, it could take a year or two years before it hits the shelf. And by the time it hits the shelf, the information is probably still all right, but it might be starting to get a bit outdated. The beauty of the Internet is that if I've written a book, click click, published. It's on the Internet. It's for sale. It's hot. It's the latest information. There's no waiting for a publisher to say yes, and for the editors and proofreaders to finish their job, and for it to go through a print run, and then out to the distributors, and then out to the shops, and then for me to run around and do all the promotion. There's none of that any more. I just type it up, publish it on the Internet, and off I go. People can start buying it as soon as I start driving traffic to the website.

And that's one of the beauties of the Internet, and why many people will buy an information product and pay more for it than they would for a physical book. A book on HTML programming may cost you $20. But, online, you may go and buy one for $40 or $50 because it's got the newest information, because people perceive the online purchases as being more valuable and up to date than buying a physical book from a bookshop.

There are lots and lots of info products. There's info products in every single area you can possibly imagine, from rose gardening to lice removal to painting your house to home improvement to car maintenance to Internet marketing to making money. You name it, basically there's probably an information product on it somewhere. And that's the beauty of it. There are so many niches and so many different opportunities out there for you to make money. And this is the really, really good thing about these products. You can create them in any niche.

Before we go any further, if you're starting out, avoid the weight loss and making money niche. Seriously, they are so busy and so over populated that you'll struggle to make money. There are far more lucrative niches out there. Everybody jumps into those niches when they come online to try and make money because they perceive them as easy money. But, they're not, actually. There's too much competition. And there's too much competition by people who have proof.

The amount of times I've gne to a forum and I've seen somebody promoting a program that says, 'Make $1000 a month,' and then they're posting questions on the forum going, 'Uh, how do I make money online?' And they're promoting a program that tells you how to make money online! I'm not being funny, but that's hypocrisy! It's foolishness! Why would I buy from them? I won't. I'll buy from someone who says to me, 'Here you are, here's a copy of last month's paycheck. I earned $20,000 last month.' I'm going to listen to them. I'm not going to listen to someone that's sitting there going, 'Well, I don't know how to make money online.'

So, you've got to make sure you're walking the talk, basically. You know, don't jump into those two markets to start with. You'll struggle. Instead, either focus on creating something you can sell and/or give away from a website you already own on some topic, or create something someone would want to use from such a site. Notice the examples above - there are countless niches like that.

We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.