Amazon is another one of my favorite sites for product research. There is so much information on Amazon; it will boggle your mind. I check out all the popular products and information based on people's browsing history. Amazon is the absolute expert on mining information. If you log into your account, then what happens is you will get recommendations based on previous purchases. Based on: 'You bought this so you might like this' or 'you bought this and this is a sequel to it.'
So, they're absolutely fantastic at making sure that you get basically good information to help you make buying decisions. You can see this by clicking on, 'Why is this recommended to you?' 'I looked at this, I might want to consider these.' There are lots of different options.
There are lots of options for you as a marketer to look at. But, we want to look at the best sellers, OK? Now, the best sellers gives us an idea of what's popular. Right here on the first page, three software products. Two of the top three about taxes.
Now if it was tax season, you might give you an idea. 'Hang on, this time of year people are after tax information. Could I produce something about that?' About how to, oh I don't know, maybe file your taxes electronically, how to reduce your taxes, just an idea there.
Check out the best sellers. Get motivated, something about relationships, and storybooks. Isn't that a good idea? Well, motivation; obviously that's popular. Could I create something on motivation or about relationships? Just look around.
The Kindle is also very popular. Popular products can become ideas in and of themselves. Could you make something about the Kindle? Maybe you could buy one and create the product for Internet marketers, how to publish your book on Kindle? Or a Kindle buying guide or something like that. Could you do something similar with GPS systems? More ideas, potential product ideas.
Movies and TV best sellers. Is there something you could do about High School Musical. Is there something you could do about the movie , Twilight, or something that has just come out? Very, very popular ideas. Could you use that in any way?
There are all sorts of ideas just waiting to be discovered at Amazon. Use it regularly for market research and for ideas for information product development.
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