Internet Marketing | Information Products Start With Research

I provide internet marketing coaching and consulting for a living, and what I teach my students works best is permission marketing. This frequently involves the use of information products. These can be in the form of free downloads to boost your trust factor, drive traffic to your site, or just offer a bonus which will entice them into your sales funnel - or - these information products can be sold to make money in their own right. We've been in a series concerned with info product generation.

It is absolutely vital that you research your product first. If you don't, how do you know that there is a market for your product? Seriously, how do you know? Many young marketers who don't do their market research are the marketers that claim that information marketing doesn't work and they aren't making money with it.

If you do your research and do it properly, then it's a breeze making money. If you don't, then it's your own fault. You need to go out there and do your research. Don't be lazy. Don't try and shortcut it. Get out there and do it.

You see, many marketers create a product and then rush off to find someone to sell it to. That doesn't work. What you need to do first is identify your market and then create a product to meet the specific needs of that market. Anyone who's saying, well the market for my product is everyone, is someone who probably isn't making any money.

You need to understand your target market. Who are they? What do they want? What are their problems? How can you solve them? So, you need to find your market. And then, provide them with a product that meets their needs.

Basically, your research is going to make or break your information product. If you don't do your research, then you may find your product doesn't make money.

So, what you are looking for is a group of people with a problem or a need that can be solved with an information product. So, you're looking for people who have a problem, people who need some help, people who want to achieve something but are struggling to do so.

I offer internet marketing coaching and consulting. Contact me for more information. Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.