We are living in the Information Age. We have stepped beyond the Computer Age, and moved into what is being turned the Age of Information. It's the age where he who has the latest and most accurate information will win, both on the battlefield and in the marketplace. These upcoming posts are bascially a course if you read them all - about how to create your very own information products and sell them for profit.
More and more people are turning to the Internet, turning to information products, because they are busier than ever. We're living in an age where people are trying to juggle a family, a career, a social life, hobbies, and all the other things that they're expected to do. And more and more, people are turning to information products because they provide a quick and easy fix. In terms of internet marketing information products offer a great amount leverage. They substantiate us as experts in our field. They give us something we can use to get our customers into our marketing funnel. We can give them away to our customers in exchange for their email address at a minor cost to us. This allows us to market to them again and again. Additionally, these sorts of products can form a business model in and of themselves.
Let's get started.
Many of the younger generations coming up into adulthood and beyond now are from the age of instant gratification. It's an age where they don't want to wait a week for a solution, for a product to be delivered up to 28 days. They want it now. They expect it now. They're used to being entertained when they want it. They're used to television on demand. They're used to about 500 different channels of television programs. They're used to instant information, delivered easily and quickly, and that is what the Internet excels at, and that is why Information Products is a multibillion dollar industry.
They are incredibly hot property at the moment. Let's just step away from eBooks at the moment. Look at Anthony Robbins. He sells information. It's information on how to change your life. He's a billionaire probably, if not more. If you think about his Personal Power II program, he's sold tens of millions of dollars' worth of that program. And what is it? It's information. It's information that anybody anywhere could get, but they pay a premium because it's Anthony Robbins.
Think about NightingaleConant. I'm sure you've heard of them. They send out catalogs full of information products. They are selfhelp programs typically, or financial aid programs, but they are still information products. And they're a multimillion dollar organization.
So, if you think about it, information is incredibly hot property. There are many, many people that make six figure plus incomes online, and you could be one of them.
Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
Tuesday, June 9, 2009
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