Internet Marketing | Info Products Ideas

I am a coach for internet marketers and offer consulting services for a living. Information products are great in terms of internet marketing because they provide instant gratification for our customers and instant gratification for us, no matter how we are using them in our business model. Continuing our series on information product generation - we were last discussing product research. We'll pick up with that.

You have to make sure the market is there. You need to make sure that there are other people out there who are selling products and that these people buy products. There are markets out there, and I've been in a few of them, where there's lots of demand, but there's nobody willing to pay any money for it. And, it's a real shame. It really, really is. But, you've got to make sure the market is there and that people are willing to buy products.

So, where will you find product ideas? Well, the first place is to watch the news and the current events. What's going on around you? What problems are people facing? The recession, foreclosure, economic downturn, mortgage problems. All of these are potential ideas for products.

If people are suffering in the recession with foreclosure, could you write a guide on how to survive a foreclosure or how to avoid foreclosure? That's an idea, isn't it? So, watch what's going on in the world around you.

Keep an eye on what's in the stores, as well. You see, often the stores will have promotions of it's hottish products or the latest new things or things that they're trying to make trendy or popular. If you keep an eye on those, then those can be very, very useful to you because they could give you ideas for products.

I mean, many times, my children have come home with things and they've started talking gibberish about some little plastic card or little plastic toy and raved about it. And when I've done a bit of research, I've realized it's actually a very profitable niche and quickly I've flung up some websites, made an information product or an authority site and earned from it.

And, that's what you need to do. You need to keep an eye on what's going on around you.
Have a look at what's selling well online. We're going to talk about that in the next couple of posts. But, think about what is selling and how you can tap into that market. You know, what is selling popular in the weight loss niche, if you fancy doing that. Or, what's selling well in the gardening niche? You know, have a look at what's selling.

Listen to the people talking around you. Don't eavesdrop, obviously, but listen to people talking. Quite often, they will give you clues and hints about the problems they're facing. And, you may hear people saying, oh, I really can't get rid of the aphids on my roses, it's a real struggle, something like that. And then you go, oh, that might be an information product. Let's do the research.

If you are interested in internet marketing, being coached one on one for internet marketing, or having a professional internet marketing consultant for your business - contact me. Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.