I offer internet marketing coaching and one of the most important things I can offer my students is the understanding that internet marketing is greatly benefited by the use of information products. We'll continue our discussion on this today.
Now, you've got to ensure that your information product stands out and gets noticed. And, that's really one of the topics we're going to start later on. We're going to talk about promoting it. But, you've got to make sure it's different. Don't go in and compete on an even footing with the competition. Don't go in and try to undercut them on price. That's not the answer either.
You've got to make sure your product is either more focused on the specific niche, better in the way it answers the problem, or more value. So, think about how you can do that as we're going through this process.
So, what are we going to cover? Well, I'm going to teach you all about how to research product ideas. I want to show you how to find out what a profitable product is, where to find some ideas, and basically how to create products.
I'm going to teach you different product formats and the basics about their values. I'm going to show you the different types of product that you can sell and create.
I'm also going to talk to you about leveraging the time of other people. Now, that is a wonderful thing to do. It's very liberating and it's the way to really grow your business. If you're going to try and do everything yourself, you're going to run into trouble. It's going to take you time. I'm going to be honest. If you can leverage the time of other people, then you can exponentially grow your business. And, we'll talk about that in a little while.
I'm going to teach you a strategy to very, very quickly create an information product. A simple way of doing it, very effective, very, very easy to do, anyone can do it.
Creating information products isn't difficult if you're going to create them yourself. Really, they're not. You can do it with your eyes closed after a little while. I mean, you can create something like this in a day or two, maybe less once you get used to it. But, you need to understand how to do it; and the strategy, I'll tell you, is one that I personally use and it does work.
Now, you're going to have to sell your information product, which is copywriting. You're going to write a sales letter. I'm going to talk to you a little bit about how to write copy and how to structure a sales letter just to give you an idea what to do.
And, we're going to have a little bit of a look at how to promote your information product. Now, obviously, that's beyond the scope of this post, but I just want to give you an idea where to start to promote it.
Now that you've gotten an overview, I hope you are as excited as I am. Check back for our next installment.
We offer internet coaching for marketers for those that want to find out even more about internet marketing. Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
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