Every business online needs to know about search engine optimization. It is the first step toward getting your site well positioned in the search engines. Keywords drives it all, but SEO is the preparing your site to get the most, the "optimized" benefit from all your other online efforts.
Essentially, if the search engines can't understand or read your site, it won't matter what you want the site to be "saying" - the search engines just won't see it that way and won't know how to index or classify your site.
There's a new video offered by ArkansasSeo on Youtube which explains why every local business needs to know about search engine optimization.
Tuesday, July 7, 2009
Friday, June 26, 2009
Internet Marketing | Using Amazon For Market Research
Amazon is another one of my favorite sites for product research. There is so much information on Amazon; it will boggle your mind. I check out all the popular products and information based on people's browsing history. Amazon is the absolute expert on mining information. If you log into your account, then what happens is you will get recommendations based on previous purchases. Based on: 'You bought this so you might like this' or 'you bought this and this is a sequel to it.'
So, they're absolutely fantastic at making sure that you get basically good information to help you make buying decisions. You can see this by clicking on, 'Why is this recommended to you?' 'I looked at this, I might want to consider these.' There are lots of different options.
There are lots of options for you as a marketer to look at. But, we want to look at the best sellers, OK? Now, the best sellers gives us an idea of what's popular. Right here on the first page, three software products. Two of the top three about taxes.
Now if it was tax season, you might give you an idea. 'Hang on, this time of year people are after tax information. Could I produce something about that?' About how to, oh I don't know, maybe file your taxes electronically, how to reduce your taxes, just an idea there.
Check out the best sellers. Get motivated, something about relationships, and storybooks. Isn't that a good idea? Well, motivation; obviously that's popular. Could I create something on motivation or about relationships? Just look around.
The Kindle is also very popular. Popular products can become ideas in and of themselves. Could you make something about the Kindle? Maybe you could buy one and create the product for Internet marketers, how to publish your book on Kindle? Or a Kindle buying guide or something like that. Could you do something similar with GPS systems? More ideas, potential product ideas.
Movies and TV best sellers. Is there something you could do about High School Musical. Is there something you could do about the movie , Twilight, or something that has just come out? Very, very popular ideas. Could you use that in any way?
There are all sorts of ideas just waiting to be discovered at Amazon. Use it regularly for market research and for ideas for information product development.
More great internet marketing coaching.
So, they're absolutely fantastic at making sure that you get basically good information to help you make buying decisions. You can see this by clicking on, 'Why is this recommended to you?' 'I looked at this, I might want to consider these.' There are lots of different options.
There are lots of options for you as a marketer to look at. But, we want to look at the best sellers, OK? Now, the best sellers gives us an idea of what's popular. Right here on the first page, three software products. Two of the top three about taxes.
Now if it was tax season, you might give you an idea. 'Hang on, this time of year people are after tax information. Could I produce something about that?' About how to, oh I don't know, maybe file your taxes electronically, how to reduce your taxes, just an idea there.
Check out the best sellers. Get motivated, something about relationships, and storybooks. Isn't that a good idea? Well, motivation; obviously that's popular. Could I create something on motivation or about relationships? Just look around.
The Kindle is also very popular. Popular products can become ideas in and of themselves. Could you make something about the Kindle? Maybe you could buy one and create the product for Internet marketers, how to publish your book on Kindle? Or a Kindle buying guide or something like that. Could you do something similar with GPS systems? More ideas, potential product ideas.
Movies and TV best sellers. Is there something you could do about High School Musical. Is there something you could do about the movie , Twilight, or something that has just come out? Very, very popular ideas. Could you use that in any way?
There are all sorts of ideas just waiting to be discovered at Amazon. Use it regularly for market research and for ideas for information product development.
More great internet marketing coaching.
Thursday, June 25, 2009
Internet Marketing Coaching | Using 43things.com For Market Research
This time I want to share about using 43things.com for market research. This site is useful because you can see what other people are interested in.
When you get to the site you may find that people want to be greener. The bigger the letters, the more people are doing it. That's how you can tell. So, let's look, let's find one that would be really good. 'Six pack abbs,' now that's a popular one. Not as popular as the others, but I want to look at this for a reason. OK, so if you click on that, you can see these are all the people that are doing it. There's obviously going to be lots more, there's 207 people.
But, there's people who want to do it without supplements, there's people here talking about it, what's going on. Doing push ups or whatever. So, there's a lot of information here that you can use. You could use information from here as ideas you want to include in your product.
People who are doing this are also doing some other things. And that can generate other ideas.
You could perhaps even contact these people and interview them maybe. Talk to them about their experiences and maybe use that as content or information. You can see that people who want to get married also want to have children, buy a house and fall in love, for example. So, again these give you ideas for perhaps follow up products, bonuses or additional products.
'How to become financially independent' is a good one. You'll see things like: how I did it, lessens and tips, resources. So guess what? These are fantastic information to "flesh-out" your idea. A 'How I did it' story and some tips. This will give you some information. Maybe you can expand on something from this section and use this as an idea for your product.
Some of these same people want to stop procrastinating and want to be happy.
You can ask for advice from some of these people, which might help give you ideas. It just is a fantastic research tool and you quite literally can spend hours and hours looking through these pages and finding information for an information product.
There are some great ideas in the How I did it stories. And, people who are doing it also want to do other things, and this site tells you what they are interested in.
Using Amazon and Ebay for research is great, but the real benefit of 43things.com is that it is real people. They are real people who are saying, 'I want to do this' and these people are your potential customers. These are the people who may say, 'Well, I want to buy that product.'
So, you can use this not only to research ideas, but to research ideas for content. I highly recommend this site. And trust me, once you start poking around in here you're going to find some really, really interesting information. I really hope it inspires you to create some great products.
Fore more great tips: Internet Marketing Consulting Arkansas
When you get to the site you may find that people want to be greener. The bigger the letters, the more people are doing it. That's how you can tell. So, let's look, let's find one that would be really good. 'Six pack abbs,' now that's a popular one. Not as popular as the others, but I want to look at this for a reason. OK, so if you click on that, you can see these are all the people that are doing it. There's obviously going to be lots more, there's 207 people.
But, there's people who want to do it without supplements, there's people here talking about it, what's going on. Doing push ups or whatever. So, there's a lot of information here that you can use. You could use information from here as ideas you want to include in your product.
People who are doing this are also doing some other things. And that can generate other ideas.
You could perhaps even contact these people and interview them maybe. Talk to them about their experiences and maybe use that as content or information. You can see that people who want to get married also want to have children, buy a house and fall in love, for example. So, again these give you ideas for perhaps follow up products, bonuses or additional products.
'How to become financially independent' is a good one. You'll see things like: how I did it, lessens and tips, resources. So guess what? These are fantastic information to "flesh-out" your idea. A 'How I did it' story and some tips. This will give you some information. Maybe you can expand on something from this section and use this as an idea for your product.
Some of these same people want to stop procrastinating and want to be happy.
You can ask for advice from some of these people, which might help give you ideas. It just is a fantastic research tool and you quite literally can spend hours and hours looking through these pages and finding information for an information product.
There are some great ideas in the How I did it stories. And, people who are doing it also want to do other things, and this site tells you what they are interested in.
Using Amazon and Ebay for research is great, but the real benefit of 43things.com is that it is real people. They are real people who are saying, 'I want to do this' and these people are your potential customers. These are the people who may say, 'Well, I want to buy that product.'
So, you can use this not only to research ideas, but to research ideas for content. I highly recommend this site. And trust me, once you start poking around in here you're going to find some really, really interesting information. I really hope it inspires you to create some great products.
Fore more great tips: Internet Marketing Consulting Arkansas
Wednesday, June 24, 2009
How To More Closely Define A Niche Market For Information Products
In recent posts we've discussed information product and product generation. And in the last post we honed in on a niche. Once you've identified a niche, you then need to make sure the niche is viable, that your work will be worthwhile. In other words - is there any money to be made! Are the people spending money? Are there competing products? And if you know that, then you can begin to zoom in on the actual focus of your product. Is it for women, for children, for teens, for over fifties, for single men; is it for married women?
You know, you can zoom in further on your target if necessary. So, you may think well, I'd like to create a weight loss product, but there's loads of them. Well, you could say I want to create a weight loss product for men or for men over 50 or something like that. So, you can always narrow down the focus of the niche further.
And the more you narrow it, typically, the more responsive the niche will be. So, it's up to you exactly how you work it, but bear that in mind.
But always, always, test your product ideas like this to make sure they're feasible before you go any further. You don't want to be investing money in creating products only to find out that no one wants to buy it. If you spent $1000 with an outsourcer to create your product and then you find out there's no market, you've just wasted $1000. OK?
So, make sure you know there's a market there and then test that there is product already selling in that market. And then, you know you can move on to the next steps of the Information Product Creation Formula.
I'd like to show you one of my favorite sites for project research. It's 43things.com. The basic premise of it is you share with other people the 43 things that you would like to do before you die. It's basically things that you want to do, things you have done. And, it's developed over the years into quite a useful, a very large network.
Now, if you search on Amazon or eBay, you see what people are buying. What you see here is what people want to do. Now, the two aren't always the same. So, people may buy one thing but want to do something else. And, this gives you a real good insight into people's minds. You can see what they're thinking, what they want to do.
So, here's the front page, OK? So, what you can see is you can see, I'll scroll down, and some people here who are working on their goals. And when we log in in a minute, you'll see there's a lot of different people. But, you can see here, for example, this Jet from England wants to meditate daily. But, you can see what entries they've got. So, let's have a look, what else does Jet want to do? So, she's written eight entries about this goal. It shows she obviously had this goal for a while, some two years ago, 23 months ago, so this is quite old. But, you can see what she's doing here.
And you can also select I want to do this or I'll do it. People who have done this. People who have done this also do this. So, this gives you a bit of cross reference. People who meditate are interested in yoga, getting up early and drinking more water. And from this, you can actually sort of correlate what people who are interested in one subject are interested in other subjects. Like I know that people who meditate want to do those things, as well.
It really helps you add value to your book because you may say, well I've created a product on meditation, let's do something about these other ideas there. So, you can create bonus products or include them as bonus chapters or even as a giveaway to get people interested in the book.
Here, you have some inspiration. So, these are some of the popular subjects. If you click on one, we'll click on health. So, here you are health. These are some of the popular health goals that people are setting. So, again, it gives you ideas. Well, what about doing a product on running a marathon or regular exercise or weight loss or eating healthy or getting into shape or stopping smoking. Or, what about how to get a good posture. That's obviously very popular. What about a surfing course or dancing course. Money and wealth.
OK, more ideas. How about something about how to get out of debt or be financially independent, or about student loans or sticking to a budget. A product about budgeting. Isn't that a good idea? School and education. Here you are, learn Spanish, play the guitar, how to read. Wouldn't that lend itself there, this one here, to speed reading. Could you create a speed reading book around this?
Cookery books, sign language books, playing the piano courses. These last ones here. Could you not do a guide to going to college? Yeah, these last ones here. Let's just look at these ones here. These are the ones we were really interested in. Look. Could you make those into a guide to how to get to college, how to get a masters degree, how to get a PhD. What a good idea.
You see, there's loads and loads of product ideas. Work and career, get a job, how to get a job, interview techniques, appearances for jobs, starting your own business, goal setting, company survival guide, all those here are all about working from home doing something that they love lends themselves really, really nicely to information products.
Family and home. Again, some are about weddings, some about health buying, cooking, parenting, dog stuff, buying a house, organization, cleaning tips, gardening, meeting the right person, confidence, how to meet people and influence them, you know, lots and lots to do. That's a good one there how to become better at small talk.
Well, great products are there. You know, there's another one, how to remember people's names. Even that one, keeping in touch with old friends, a guide to finding your old friends, a guide to Facebook and Friends Reunited and places like that.
Travel. What about guides on this? A guide to traveling the world. Maybe it's something you've done that you always wanted to do. Maybe it's something that you could teach other people to do. What about this one, a guide to all 50 states? Or, you know, a backpacking guide through Europe?
There's loads and loads of ideas here for what you could do. There are so many different ideas. And, we've not even logged into the site yet. We've started on the front page and we've found lots of ideas. Look, here's another one, get a tattoo, guide to tattoos, weight loss, procrastination, writing a book, falling in love and meeting people, travel the world. All of these are really, really good product ideas.
So, what we want to do now is I want you to think about those, OK? That's going to inspire you and get you thinking in the first place. But, if you sign up now that's obviously very, very simple. You just fill in the form. Obviously, this is to make sure you're human and not some sort of horrible robot designed to take over 43things and spam it to death. But, you tend to these details and sign in. And we'll pick back up next time.
For more information: Internet marketing coaching
You know, you can zoom in further on your target if necessary. So, you may think well, I'd like to create a weight loss product, but there's loads of them. Well, you could say I want to create a weight loss product for men or for men over 50 or something like that. So, you can always narrow down the focus of the niche further.
And the more you narrow it, typically, the more responsive the niche will be. So, it's up to you exactly how you work it, but bear that in mind.
But always, always, test your product ideas like this to make sure they're feasible before you go any further. You don't want to be investing money in creating products only to find out that no one wants to buy it. If you spent $1000 with an outsourcer to create your product and then you find out there's no market, you've just wasted $1000. OK?
So, make sure you know there's a market there and then test that there is product already selling in that market. And then, you know you can move on to the next steps of the Information Product Creation Formula.
I'd like to show you one of my favorite sites for project research. It's 43things.com. The basic premise of it is you share with other people the 43 things that you would like to do before you die. It's basically things that you want to do, things you have done. And, it's developed over the years into quite a useful, a very large network.
Now, if you search on Amazon or eBay, you see what people are buying. What you see here is what people want to do. Now, the two aren't always the same. So, people may buy one thing but want to do something else. And, this gives you a real good insight into people's minds. You can see what they're thinking, what they want to do.
So, here's the front page, OK? So, what you can see is you can see, I'll scroll down, and some people here who are working on their goals. And when we log in in a minute, you'll see there's a lot of different people. But, you can see here, for example, this Jet from England wants to meditate daily. But, you can see what entries they've got. So, let's have a look, what else does Jet want to do? So, she's written eight entries about this goal. It shows she obviously had this goal for a while, some two years ago, 23 months ago, so this is quite old. But, you can see what she's doing here.
And you can also select I want to do this or I'll do it. People who have done this. People who have done this also do this. So, this gives you a bit of cross reference. People who meditate are interested in yoga, getting up early and drinking more water. And from this, you can actually sort of correlate what people who are interested in one subject are interested in other subjects. Like I know that people who meditate want to do those things, as well.
It really helps you add value to your book because you may say, well I've created a product on meditation, let's do something about these other ideas there. So, you can create bonus products or include them as bonus chapters or even as a giveaway to get people interested in the book.
Here, you have some inspiration. So, these are some of the popular subjects. If you click on one, we'll click on health. So, here you are health. These are some of the popular health goals that people are setting. So, again, it gives you ideas. Well, what about doing a product on running a marathon or regular exercise or weight loss or eating healthy or getting into shape or stopping smoking. Or, what about how to get a good posture. That's obviously very popular. What about a surfing course or dancing course. Money and wealth.
OK, more ideas. How about something about how to get out of debt or be financially independent, or about student loans or sticking to a budget. A product about budgeting. Isn't that a good idea? School and education. Here you are, learn Spanish, play the guitar, how to read. Wouldn't that lend itself there, this one here, to speed reading. Could you create a speed reading book around this?
Cookery books, sign language books, playing the piano courses. These last ones here. Could you not do a guide to going to college? Yeah, these last ones here. Let's just look at these ones here. These are the ones we were really interested in. Look. Could you make those into a guide to how to get to college, how to get a masters degree, how to get a PhD. What a good idea.
You see, there's loads and loads of product ideas. Work and career, get a job, how to get a job, interview techniques, appearances for jobs, starting your own business, goal setting, company survival guide, all those here are all about working from home doing something that they love lends themselves really, really nicely to information products.
Family and home. Again, some are about weddings, some about health buying, cooking, parenting, dog stuff, buying a house, organization, cleaning tips, gardening, meeting the right person, confidence, how to meet people and influence them, you know, lots and lots to do. That's a good one there how to become better at small talk.
Well, great products are there. You know, there's another one, how to remember people's names. Even that one, keeping in touch with old friends, a guide to finding your old friends, a guide to Facebook and Friends Reunited and places like that.
Travel. What about guides on this? A guide to traveling the world. Maybe it's something you've done that you always wanted to do. Maybe it's something that you could teach other people to do. What about this one, a guide to all 50 states? Or, you know, a backpacking guide through Europe?
There's loads and loads of ideas here for what you could do. There are so many different ideas. And, we've not even logged into the site yet. We've started on the front page and we've found lots of ideas. Look, here's another one, get a tattoo, guide to tattoos, weight loss, procrastination, writing a book, falling in love and meeting people, travel the world. All of these are really, really good product ideas.
So, what we want to do now is I want you to think about those, OK? That's going to inspire you and get you thinking in the first place. But, if you sign up now that's obviously very, very simple. You just fill in the form. Obviously, this is to make sure you're human and not some sort of horrible robot designed to take over 43things and spam it to death. But, you tend to these details and sign in. And we'll pick back up next time.
For more information: Internet marketing coaching
Tuesday, June 23, 2009
Information Products | Niche Development
In the last post we discussed how market research must be done before making an information product. And we concluded that if there are absoulely NO products in that niche then it probably is not a viable, or money-making, niche. There are some niches which are just dreadful on either not having money or not spending it. I mean, I've encountered a few. A lot of the New Age or New Age religion communities, those are great niches and there's a big demand for information or for information products, but there's very little willingness to spend money.
So, a lot of them are either students or people that have shunned their worldly goods because they're into the spiritual life or whatever it might be, which is their choice, that's fine. But, as a marketer, for me, that's not a profitable market. Absolutely not.
So, check the niche. Are they actually willing to spend money in that niche?
Go through Google, put in your key words, look at the AdWords ads. That's always a good way to tell if a market is profitable. If people are willing to spend money on AdWords, advertising information products, then you know that there are sales being made. And if that is the case, then you know that there's possibly room for competing product.
Hey, in fact, in any market, there's always room for competing products. Don't think, oh, I can't enter that market, there's too many products. Rubbish. Get out there. Create your product. Make yours better. Make yours different. Target a specific niche. Whatever. Get in there and create your product. You can succeed.
And, look out for other information products. If necessary, buy a couple. If you've got the money, buy a couple and see what content they cover because that gives you an idea on what to include in yours and tells you what you need to do better.
You can also look for product reviews, as well. Look for people talking about information products. That might give you some ideas too.
And finally, search the forums for reviews of people's information products. If you go into those, you're bound to find people talking about products. And if they are, then in all likelihood there's a demand for it. If the forums are dead quiet and there's nobody mentioning products, then it may not be the market for you.
It may be that the market won't accept an information product and it needs to be a physical product. It really, really depends.
But, this process is one you have to go through. You have to first identify a niche. Once you've identified a niche, then you need to see if it feasible. Are the people spending money? Are there competing products? And if you know that, then you can either target your product idea further. Is it for women, for children, for teens, for over fifties, for single men, is it for married women? But that's a discussion for the next post!
For more information: Internet marketing consulting
So, a lot of them are either students or people that have shunned their worldly goods because they're into the spiritual life or whatever it might be, which is their choice, that's fine. But, as a marketer, for me, that's not a profitable market. Absolutely not.
So, check the niche. Are they actually willing to spend money in that niche?
Go through Google, put in your key words, look at the AdWords ads. That's always a good way to tell if a market is profitable. If people are willing to spend money on AdWords, advertising information products, then you know that there are sales being made. And if that is the case, then you know that there's possibly room for competing product.
Hey, in fact, in any market, there's always room for competing products. Don't think, oh, I can't enter that market, there's too many products. Rubbish. Get out there. Create your product. Make yours better. Make yours different. Target a specific niche. Whatever. Get in there and create your product. You can succeed.
And, look out for other information products. If necessary, buy a couple. If you've got the money, buy a couple and see what content they cover because that gives you an idea on what to include in yours and tells you what you need to do better.
You can also look for product reviews, as well. Look for people talking about information products. That might give you some ideas too.
And finally, search the forums for reviews of people's information products. If you go into those, you're bound to find people talking about products. And if they are, then in all likelihood there's a demand for it. If the forums are dead quiet and there's nobody mentioning products, then it may not be the market for you.
It may be that the market won't accept an information product and it needs to be a physical product. It really, really depends.
But, this process is one you have to go through. You have to first identify a niche. Once you've identified a niche, then you need to see if it feasible. Are the people spending money? Are there competing products? And if you know that, then you can either target your product idea further. Is it for women, for children, for teens, for over fifties, for single men, is it for married women? But that's a discussion for the next post!
For more information: Internet marketing consulting
Product Creation | Check The Market
The first step in product research is to find the idea. Once you've found an idea, you then have to test to see if it's viable, which is we discuss on other posts in this series.
You can go to sites such as eBay and Amazon and the other big online stores. Most of them will give you a list of what's selling and what's not. And, that will give you an idea of what's popular and what you could create information products around.
The other place to look and this is a very, very good place is in forums or in social networking sites. Look for groups related to the niche you want to work in and just have a look through the forums and see what problems people are facing.
If you see people keep posting the same thing like, how do I do whatever, then that's potentially a very, very good idea for an information product. You obviously then have to do your due diligence and make sure there is a market, but it's still a possible product.
So, how do you test to see if an idea is feasible? Are there any competing products? Go to Google, type in a few key words and see if anyone is selling any other information products. If they're not, then I'd be worried. I mean, you may be jumping up with joy thinking, oh, I've found an untapped niche, I'm going to be rich. I do hate to be the one to burst your bubble, but actually you've likely found a market with no buyers.
Most niches have some information on them. There are a few, but they are very, very rare. So, if there aren't any competing products, you've really got to do your market research and make sure that the actual idea you have is feasible and that there are people out there who are willing to part with cash for your idea.
You see, a market with no product probably means a market with no demand. OK? Just remember that. Remember that when you find markets with no competing products.
For more information: Internet Marketing Coaching and Consulting Arkansas.
You can go to sites such as eBay and Amazon and the other big online stores. Most of them will give you a list of what's selling and what's not. And, that will give you an idea of what's popular and what you could create information products around.
The other place to look and this is a very, very good place is in forums or in social networking sites. Look for groups related to the niche you want to work in and just have a look through the forums and see what problems people are facing.
If you see people keep posting the same thing like, how do I do whatever, then that's potentially a very, very good idea for an information product. You obviously then have to do your due diligence and make sure there is a market, but it's still a possible product.
So, how do you test to see if an idea is feasible? Are there any competing products? Go to Google, type in a few key words and see if anyone is selling any other information products. If they're not, then I'd be worried. I mean, you may be jumping up with joy thinking, oh, I've found an untapped niche, I'm going to be rich. I do hate to be the one to burst your bubble, but actually you've likely found a market with no buyers.
Most niches have some information on them. There are a few, but they are very, very rare. So, if there aren't any competing products, you've really got to do your market research and make sure that the actual idea you have is feasible and that there are people out there who are willing to part with cash for your idea.
You see, a market with no product probably means a market with no demand. OK? Just remember that. Remember that when you find markets with no competing products.
For more information: Internet Marketing Coaching and Consulting Arkansas.
Tuesday, June 16, 2009
Internet Marketing | Info Products Ideas
I am a coach for internet marketers and offer consulting services for a living. Information products are great in terms of internet marketing because they provide instant gratification for our customers and instant gratification for us, no matter how we are using them in our business model. Continuing our series on information product generation - we were last discussing product research. We'll pick up with that.
You have to make sure the market is there. You need to make sure that there are other people out there who are selling products and that these people buy products. There are markets out there, and I've been in a few of them, where there's lots of demand, but there's nobody willing to pay any money for it. And, it's a real shame. It really, really is. But, you've got to make sure the market is there and that people are willing to buy products.
So, where will you find product ideas? Well, the first place is to watch the news and the current events. What's going on around you? What problems are people facing? The recession, foreclosure, economic downturn, mortgage problems. All of these are potential ideas for products.
If people are suffering in the recession with foreclosure, could you write a guide on how to survive a foreclosure or how to avoid foreclosure? That's an idea, isn't it? So, watch what's going on in the world around you.
Keep an eye on what's in the stores, as well. You see, often the stores will have promotions of it's hottish products or the latest new things or things that they're trying to make trendy or popular. If you keep an eye on those, then those can be very, very useful to you because they could give you ideas for products.
I mean, many times, my children have come home with things and they've started talking gibberish about some little plastic card or little plastic toy and raved about it. And when I've done a bit of research, I've realized it's actually a very profitable niche and quickly I've flung up some websites, made an information product or an authority site and earned from it.
And, that's what you need to do. You need to keep an eye on what's going on around you.
Have a look at what's selling well online. We're going to talk about that in the next couple of posts. But, think about what is selling and how you can tap into that market. You know, what is selling popular in the weight loss niche, if you fancy doing that. Or, what's selling well in the gardening niche? You know, have a look at what's selling.
Listen to the people talking around you. Don't eavesdrop, obviously, but listen to people talking. Quite often, they will give you clues and hints about the problems they're facing. And, you may hear people saying, oh, I really can't get rid of the aphids on my roses, it's a real struggle, something like that. And then you go, oh, that might be an information product. Let's do the research.
If you are interested in internet marketing, being coached one on one for internet marketing, or having a professional internet marketing consultant for your business - contact me. Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
You have to make sure the market is there. You need to make sure that there are other people out there who are selling products and that these people buy products. There are markets out there, and I've been in a few of them, where there's lots of demand, but there's nobody willing to pay any money for it. And, it's a real shame. It really, really is. But, you've got to make sure the market is there and that people are willing to buy products.
So, where will you find product ideas? Well, the first place is to watch the news and the current events. What's going on around you? What problems are people facing? The recession, foreclosure, economic downturn, mortgage problems. All of these are potential ideas for products.
If people are suffering in the recession with foreclosure, could you write a guide on how to survive a foreclosure or how to avoid foreclosure? That's an idea, isn't it? So, watch what's going on in the world around you.
Keep an eye on what's in the stores, as well. You see, often the stores will have promotions of it's hottish products or the latest new things or things that they're trying to make trendy or popular. If you keep an eye on those, then those can be very, very useful to you because they could give you ideas for products.
I mean, many times, my children have come home with things and they've started talking gibberish about some little plastic card or little plastic toy and raved about it. And when I've done a bit of research, I've realized it's actually a very profitable niche and quickly I've flung up some websites, made an information product or an authority site and earned from it.
And, that's what you need to do. You need to keep an eye on what's going on around you.
Have a look at what's selling well online. We're going to talk about that in the next couple of posts. But, think about what is selling and how you can tap into that market. You know, what is selling popular in the weight loss niche, if you fancy doing that. Or, what's selling well in the gardening niche? You know, have a look at what's selling.
Listen to the people talking around you. Don't eavesdrop, obviously, but listen to people talking. Quite often, they will give you clues and hints about the problems they're facing. And, you may hear people saying, oh, I really can't get rid of the aphids on my roses, it's a real struggle, something like that. And then you go, oh, that might be an information product. Let's do the research.
If you are interested in internet marketing, being coached one on one for internet marketing, or having a professional internet marketing consultant for your business - contact me. Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
Monday, June 15, 2009
Internet Marketing | Information Products Start With Research
I provide internet marketing coaching and consulting for a living, and what I teach my students works best is permission marketing. This frequently involves the use of information products. These can be in the form of free downloads to boost your trust factor, drive traffic to your site, or just offer a bonus which will entice them into your sales funnel - or - these information products can be sold to make money in their own right. We've been in a series concerned with info product generation.
It is absolutely vital that you research your product first. If you don't, how do you know that there is a market for your product? Seriously, how do you know? Many young marketers who don't do their market research are the marketers that claim that information marketing doesn't work and they aren't making money with it.
If you do your research and do it properly, then it's a breeze making money. If you don't, then it's your own fault. You need to go out there and do your research. Don't be lazy. Don't try and shortcut it. Get out there and do it.
You see, many marketers create a product and then rush off to find someone to sell it to. That doesn't work. What you need to do first is identify your market and then create a product to meet the specific needs of that market. Anyone who's saying, well the market for my product is everyone, is someone who probably isn't making any money.
You need to understand your target market. Who are they? What do they want? What are their problems? How can you solve them? So, you need to find your market. And then, provide them with a product that meets their needs.
Basically, your research is going to make or break your information product. If you don't do your research, then you may find your product doesn't make money.
So, what you are looking for is a group of people with a problem or a need that can be solved with an information product. So, you're looking for people who have a problem, people who need some help, people who want to achieve something but are struggling to do so.
I offer internet marketing coaching and consulting. Contact me for more information. Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
It is absolutely vital that you research your product first. If you don't, how do you know that there is a market for your product? Seriously, how do you know? Many young marketers who don't do their market research are the marketers that claim that information marketing doesn't work and they aren't making money with it.
If you do your research and do it properly, then it's a breeze making money. If you don't, then it's your own fault. You need to go out there and do your research. Don't be lazy. Don't try and shortcut it. Get out there and do it.
You see, many marketers create a product and then rush off to find someone to sell it to. That doesn't work. What you need to do first is identify your market and then create a product to meet the specific needs of that market. Anyone who's saying, well the market for my product is everyone, is someone who probably isn't making any money.
You need to understand your target market. Who are they? What do they want? What are their problems? How can you solve them? So, you need to find your market. And then, provide them with a product that meets their needs.
Basically, your research is going to make or break your information product. If you don't do your research, then you may find your product doesn't make money.
So, what you are looking for is a group of people with a problem or a need that can be solved with an information product. So, you're looking for people who have a problem, people who need some help, people who want to achieve something but are struggling to do so.
I offer internet marketing coaching and consulting. Contact me for more information. Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
Sunday, June 14, 2009
Internet Marketing | Make It Stand Up And Be Noticed
I offer internet marketing coaching and one of the most important things I can offer my students is the understanding that internet marketing is greatly benefited by the use of information products. We'll continue our discussion on this today.
Now, you've got to ensure that your information product stands out and gets noticed. And, that's really one of the topics we're going to start later on. We're going to talk about promoting it. But, you've got to make sure it's different. Don't go in and compete on an even footing with the competition. Don't go in and try to undercut them on price. That's not the answer either.
You've got to make sure your product is either more focused on the specific niche, better in the way it answers the problem, or more value. So, think about how you can do that as we're going through this process.
So, what are we going to cover? Well, I'm going to teach you all about how to research product ideas. I want to show you how to find out what a profitable product is, where to find some ideas, and basically how to create products.
I'm going to teach you different product formats and the basics about their values. I'm going to show you the different types of product that you can sell and create.
I'm also going to talk to you about leveraging the time of other people. Now, that is a wonderful thing to do. It's very liberating and it's the way to really grow your business. If you're going to try and do everything yourself, you're going to run into trouble. It's going to take you time. I'm going to be honest. If you can leverage the time of other people, then you can exponentially grow your business. And, we'll talk about that in a little while.
I'm going to teach you a strategy to very, very quickly create an information product. A simple way of doing it, very effective, very, very easy to do, anyone can do it.
Creating information products isn't difficult if you're going to create them yourself. Really, they're not. You can do it with your eyes closed after a little while. I mean, you can create something like this in a day or two, maybe less once you get used to it. But, you need to understand how to do it; and the strategy, I'll tell you, is one that I personally use and it does work.
Now, you're going to have to sell your information product, which is copywriting. You're going to write a sales letter. I'm going to talk to you a little bit about how to write copy and how to structure a sales letter just to give you an idea what to do.
And, we're going to have a little bit of a look at how to promote your information product. Now, obviously, that's beyond the scope of this post, but I just want to give you an idea where to start to promote it.
Now that you've gotten an overview, I hope you are as excited as I am. Check back for our next installment.
We offer internet coaching for marketers for those that want to find out even more about internet marketing. Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
Now, you've got to ensure that your information product stands out and gets noticed. And, that's really one of the topics we're going to start later on. We're going to talk about promoting it. But, you've got to make sure it's different. Don't go in and compete on an even footing with the competition. Don't go in and try to undercut them on price. That's not the answer either.
You've got to make sure your product is either more focused on the specific niche, better in the way it answers the problem, or more value. So, think about how you can do that as we're going through this process.
So, what are we going to cover? Well, I'm going to teach you all about how to research product ideas. I want to show you how to find out what a profitable product is, where to find some ideas, and basically how to create products.
I'm going to teach you different product formats and the basics about their values. I'm going to show you the different types of product that you can sell and create.
I'm also going to talk to you about leveraging the time of other people. Now, that is a wonderful thing to do. It's very liberating and it's the way to really grow your business. If you're going to try and do everything yourself, you're going to run into trouble. It's going to take you time. I'm going to be honest. If you can leverage the time of other people, then you can exponentially grow your business. And, we'll talk about that in a little while.
I'm going to teach you a strategy to very, very quickly create an information product. A simple way of doing it, very effective, very, very easy to do, anyone can do it.
Creating information products isn't difficult if you're going to create them yourself. Really, they're not. You can do it with your eyes closed after a little while. I mean, you can create something like this in a day or two, maybe less once you get used to it. But, you need to understand how to do it; and the strategy, I'll tell you, is one that I personally use and it does work.
Now, you're going to have to sell your information product, which is copywriting. You're going to write a sales letter. I'm going to talk to you a little bit about how to write copy and how to structure a sales letter just to give you an idea what to do.
And, we're going to have a little bit of a look at how to promote your information product. Now, obviously, that's beyond the scope of this post, but I just want to give you an idea where to start to promote it.
Now that you've gotten an overview, I hope you are as excited as I am. Check back for our next installment.
We offer internet coaching for marketers for those that want to find out even more about internet marketing. Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
Thursday, June 11, 2009
Internet Marketing | Make An Information Product For A Niche
Information products are part and parcel to internet marketing. They simply make sense. We've been in discussion about this topic as it concerns marketers in various ways.
If you think about the traditional publishing route, say I've written a book and I take it to a publisher, it could take a year or two years before it hits the shelf. And by the time it hits the shelf, the information is probably still all right, but it might be starting to get a bit outdated. The beauty of the Internet is that if I've written a book, click click, published. It's on the Internet. It's for sale. It's hot. It's the latest information. There's no waiting for a publisher to say yes, and for the editors and proofreaders to finish their job, and for it to go through a print run, and then out to the distributors, and then out to the shops, and then for me to run around and do all the promotion. There's none of that any more. I just type it up, publish it on the Internet, and off I go. People can start buying it as soon as I start driving traffic to the website.
And that's one of the beauties of the Internet, and why many people will buy an information product and pay more for it than they would for a physical book. A book on HTML programming may cost you $20. But, online, you may go and buy one for $40 or $50 because it's got the newest information, because people perceive the online purchases as being more valuable and up to date than buying a physical book from a bookshop.
There are lots and lots of info products. There's info products in every single area you can possibly imagine, from rose gardening to lice removal to painting your house to home improvement to car maintenance to Internet marketing to making money. You name it, basically there's probably an information product on it somewhere. And that's the beauty of it. There are so many niches and so many different opportunities out there for you to make money. And this is the really, really good thing about these products. You can create them in any niche.
Before we go any further, if you're starting out, avoid the weight loss and making money niche. Seriously, they are so busy and so over populated that you'll struggle to make money. There are far more lucrative niches out there. Everybody jumps into those niches when they come online to try and make money because they perceive them as easy money. But, they're not, actually. There's too much competition. And there's too much competition by people who have proof.
The amount of times I've gne to a forum and I've seen somebody promoting a program that says, 'Make $1000 a month,' and then they're posting questions on the forum going, 'Uh, how do I make money online?' And they're promoting a program that tells you how to make money online! I'm not being funny, but that's hypocrisy! It's foolishness! Why would I buy from them? I won't. I'll buy from someone who says to me, 'Here you are, here's a copy of last month's paycheck. I earned $20,000 last month.' I'm going to listen to them. I'm not going to listen to someone that's sitting there going, 'Well, I don't know how to make money online.'
So, you've got to make sure you're walking the talk, basically. You know, don't jump into those two markets to start with. You'll struggle. Instead, either focus on creating something you can sell and/or give away from a website you already own on some topic, or create something someone would want to use from such a site. Notice the examples above - there are countless niches like that.
We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
If you think about the traditional publishing route, say I've written a book and I take it to a publisher, it could take a year or two years before it hits the shelf. And by the time it hits the shelf, the information is probably still all right, but it might be starting to get a bit outdated. The beauty of the Internet is that if I've written a book, click click, published. It's on the Internet. It's for sale. It's hot. It's the latest information. There's no waiting for a publisher to say yes, and for the editors and proofreaders to finish their job, and for it to go through a print run, and then out to the distributors, and then out to the shops, and then for me to run around and do all the promotion. There's none of that any more. I just type it up, publish it on the Internet, and off I go. People can start buying it as soon as I start driving traffic to the website.
And that's one of the beauties of the Internet, and why many people will buy an information product and pay more for it than they would for a physical book. A book on HTML programming may cost you $20. But, online, you may go and buy one for $40 or $50 because it's got the newest information, because people perceive the online purchases as being more valuable and up to date than buying a physical book from a bookshop.
There are lots and lots of info products. There's info products in every single area you can possibly imagine, from rose gardening to lice removal to painting your house to home improvement to car maintenance to Internet marketing to making money. You name it, basically there's probably an information product on it somewhere. And that's the beauty of it. There are so many niches and so many different opportunities out there for you to make money. And this is the really, really good thing about these products. You can create them in any niche.
Before we go any further, if you're starting out, avoid the weight loss and making money niche. Seriously, they are so busy and so over populated that you'll struggle to make money. There are far more lucrative niches out there. Everybody jumps into those niches when they come online to try and make money because they perceive them as easy money. But, they're not, actually. There's too much competition. And there's too much competition by people who have proof.
The amount of times I've gne to a forum and I've seen somebody promoting a program that says, 'Make $1000 a month,' and then they're posting questions on the forum going, 'Uh, how do I make money online?' And they're promoting a program that tells you how to make money online! I'm not being funny, but that's hypocrisy! It's foolishness! Why would I buy from them? I won't. I'll buy from someone who says to me, 'Here you are, here's a copy of last month's paycheck. I earned $20,000 last month.' I'm going to listen to them. I'm not going to listen to someone that's sitting there going, 'Well, I don't know how to make money online.'
So, you've got to make sure you're walking the talk, basically. You know, don't jump into those two markets to start with. You'll struggle. Instead, either focus on creating something you can sell and/or give away from a website you already own on some topic, or create something someone would want to use from such a site. Notice the examples above - there are countless niches like that.
We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
Wednesday, June 10, 2009
Internet Marketing | Information Products Don't Have To Be Cheap
Yesterday we started discussing the topic of creating information products for internet marketing purposes. I want to pick up with that again.
Now, information products don't have to be cheap. You may have seen them selling for a few dollars. You may have seen them selling for twenty, thirty, forty dollars. But, what you don't see is the ones that are selling for hundreds of dollars, and even thousands of dollars. For example, the Butterfly Marketing program, when it was released, sold for $1000. Now, this was the first million dollar day that we're aware of. Mike Filsaime promoted the program, and basically sold out the first day, sold a million dollars worth of programs in one day. Information products can be expensive. The more valuable the information, the more exclusive the information, the more it's going to benefit the person who's buying it, then the better price you can get for it.
Typically, an information product solves a specific problem. It may be, how to remove the smell of pet urine, maybe how to lose weight. It may be how to create information products. Or maybe it's even something like how to run your business so it becomes a multi million dollar concern. You can see they're different types of problems, but they're still a problem. They're still something that people want the information to fix. And the more valuable and effective the information is, the more valuable it is to the consumer.
Now, I know someone who spends $500 a month for six sheets of paper. Now, before you pick stuff up off the floor -- I know you've just fallen off your chair -- $500 for six sheets of paper. That's a lot of money, isn't it? Not to him, because those six sheets of paper is shared advice and tips from someone on the inside, basically. It's very, very good information, and every single month he makes tens of thousands of dollars from it. He makes a lot of money from what's in this newsletter. And he's happy to pay the $500 because he gets a good return on investment. If he didn't, guess what? He'd unsubscribe, and the newsletter would soon collapse. But, it continues to provide good information, and so it continues to sell.
And this is the key. You've got to provide good information. If you're not, then forget it, the information product is not going to sell. You see, a lot of the information that you're going to find in information products is something that if you spent a day or a couple of hours, you could probably find. If you did some research you could find it. But, you know what? Most people can't be bothered. Most people haven't got the time to sit down with Google and try and work out how to solve their problem. They want it presented in a nice, easy to read format. If you could sort of sugar coat it and put it into pill format, they'd be even happier.
So, first, it's important to remember that people don't have the time. A lot of the time, they're just after the information they want, packaged nicely, quickly and easily so they can just look at it and go, 'Right, that's what I need to know. Problem solved.' And that's worth, to most people, quite a lot of money. And that's why information products make the money they do.
People will pay top dollar for high quality information. And it's up to you to provide that (we are marketers after all, aren't we?). If you're going to provide sub standard information, then expect people not to buy it, to have a high refund rate, or basically for your business to sink. It's up to you to provide good quality products so that people will buy them. And the more quality, and the more relevant they are, then the more you can charge.
And there's more and more people turning to the Internet today to find information. Ten years ago, nobody bought online. Five years ago, some people bought online. But, now, many people will buy online. Shops like Amazon and eBay have basically made the whole buying online process, something people are very familiar with. Most people have bought from eBay or Amazon. So, people are used to buying online. They like the fact that they can get the information when they want it. So, you can tap into this need for people to have information and the features of the Internet that make it such a beautiful vehicle for making money.
We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
Now, information products don't have to be cheap. You may have seen them selling for a few dollars. You may have seen them selling for twenty, thirty, forty dollars. But, what you don't see is the ones that are selling for hundreds of dollars, and even thousands of dollars. For example, the Butterfly Marketing program, when it was released, sold for $1000. Now, this was the first million dollar day that we're aware of. Mike Filsaime promoted the program, and basically sold out the first day, sold a million dollars worth of programs in one day. Information products can be expensive. The more valuable the information, the more exclusive the information, the more it's going to benefit the person who's buying it, then the better price you can get for it.
Typically, an information product solves a specific problem. It may be, how to remove the smell of pet urine, maybe how to lose weight. It may be how to create information products. Or maybe it's even something like how to run your business so it becomes a multi million dollar concern. You can see they're different types of problems, but they're still a problem. They're still something that people want the information to fix. And the more valuable and effective the information is, the more valuable it is to the consumer.
Now, I know someone who spends $500 a month for six sheets of paper. Now, before you pick stuff up off the floor -- I know you've just fallen off your chair -- $500 for six sheets of paper. That's a lot of money, isn't it? Not to him, because those six sheets of paper is shared advice and tips from someone on the inside, basically. It's very, very good information, and every single month he makes tens of thousands of dollars from it. He makes a lot of money from what's in this newsletter. And he's happy to pay the $500 because he gets a good return on investment. If he didn't, guess what? He'd unsubscribe, and the newsletter would soon collapse. But, it continues to provide good information, and so it continues to sell.
And this is the key. You've got to provide good information. If you're not, then forget it, the information product is not going to sell. You see, a lot of the information that you're going to find in information products is something that if you spent a day or a couple of hours, you could probably find. If you did some research you could find it. But, you know what? Most people can't be bothered. Most people haven't got the time to sit down with Google and try and work out how to solve their problem. They want it presented in a nice, easy to read format. If you could sort of sugar coat it and put it into pill format, they'd be even happier.
So, first, it's important to remember that people don't have the time. A lot of the time, they're just after the information they want, packaged nicely, quickly and easily so they can just look at it and go, 'Right, that's what I need to know. Problem solved.' And that's worth, to most people, quite a lot of money. And that's why information products make the money they do.
People will pay top dollar for high quality information. And it's up to you to provide that (we are marketers after all, aren't we?). If you're going to provide sub standard information, then expect people not to buy it, to have a high refund rate, or basically for your business to sink. It's up to you to provide good quality products so that people will buy them. And the more quality, and the more relevant they are, then the more you can charge.
And there's more and more people turning to the Internet today to find information. Ten years ago, nobody bought online. Five years ago, some people bought online. But, now, many people will buy online. Shops like Amazon and eBay have basically made the whole buying online process, something people are very familiar with. Most people have bought from eBay or Amazon. So, people are used to buying online. They like the fact that they can get the information when they want it. So, you can tap into this need for people to have information and the features of the Internet that make it such a beautiful vehicle for making money.
We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
Tuesday, June 9, 2009
Information Products | How To Make Your Own and Profit
We are living in the Information Age. We have stepped beyond the Computer Age, and moved into what is being turned the Age of Information. It's the age where he who has the latest and most accurate information will win, both on the battlefield and in the marketplace. These upcoming posts are bascially a course if you read them all - about how to create your very own information products and sell them for profit.
More and more people are turning to the Internet, turning to information products, because they are busier than ever. We're living in an age where people are trying to juggle a family, a career, a social life, hobbies, and all the other things that they're expected to do. And more and more, people are turning to information products because they provide a quick and easy fix. In terms of internet marketing information products offer a great amount leverage. They substantiate us as experts in our field. They give us something we can use to get our customers into our marketing funnel. We can give them away to our customers in exchange for their email address at a minor cost to us. This allows us to market to them again and again. Additionally, these sorts of products can form a business model in and of themselves.
Let's get started.
Many of the younger generations coming up into adulthood and beyond now are from the age of instant gratification. It's an age where they don't want to wait a week for a solution, for a product to be delivered up to 28 days. They want it now. They expect it now. They're used to being entertained when they want it. They're used to television on demand. They're used to about 500 different channels of television programs. They're used to instant information, delivered easily and quickly, and that is what the Internet excels at, and that is why Information Products is a multibillion dollar industry.
They are incredibly hot property at the moment. Let's just step away from eBooks at the moment. Look at Anthony Robbins. He sells information. It's information on how to change your life. He's a billionaire probably, if not more. If you think about his Personal Power II program, he's sold tens of millions of dollars' worth of that program. And what is it? It's information. It's information that anybody anywhere could get, but they pay a premium because it's Anthony Robbins.
Think about NightingaleConant. I'm sure you've heard of them. They send out catalogs full of information products. They are selfhelp programs typically, or financial aid programs, but they are still information products. And they're a multimillion dollar organization.
So, if you think about it, information is incredibly hot property. There are many, many people that make six figure plus incomes online, and you could be one of them.
Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
More and more people are turning to the Internet, turning to information products, because they are busier than ever. We're living in an age where people are trying to juggle a family, a career, a social life, hobbies, and all the other things that they're expected to do. And more and more, people are turning to information products because they provide a quick and easy fix. In terms of internet marketing information products offer a great amount leverage. They substantiate us as experts in our field. They give us something we can use to get our customers into our marketing funnel. We can give them away to our customers in exchange for their email address at a minor cost to us. This allows us to market to them again and again. Additionally, these sorts of products can form a business model in and of themselves.
Let's get started.
Many of the younger generations coming up into adulthood and beyond now are from the age of instant gratification. It's an age where they don't want to wait a week for a solution, for a product to be delivered up to 28 days. They want it now. They expect it now. They're used to being entertained when they want it. They're used to television on demand. They're used to about 500 different channels of television programs. They're used to instant information, delivered easily and quickly, and that is what the Internet excels at, and that is why Information Products is a multibillion dollar industry.
They are incredibly hot property at the moment. Let's just step away from eBooks at the moment. Look at Anthony Robbins. He sells information. It's information on how to change your life. He's a billionaire probably, if not more. If you think about his Personal Power II program, he's sold tens of millions of dollars' worth of that program. And what is it? It's information. It's information that anybody anywhere could get, but they pay a premium because it's Anthony Robbins.
Think about NightingaleConant. I'm sure you've heard of them. They send out catalogs full of information products. They are selfhelp programs typically, or financial aid programs, but they are still information products. And they're a multimillion dollar organization.
So, if you think about it, information is incredibly hot property. There are many, many people that make six figure plus incomes online, and you could be one of them.
Let me show you how. We offer internet marketing coaching and consulting as well as a great course on information product creation and promoting called the Easy Cash Blueprint.
Sunday, May 31, 2009
Welcome to Internet Marketing Coaching And Consulting
Welcome to our new blog focused on internet marketing and coaching and consulting services. Come back often to learn the latest in internet marketing. Besides providing coaching and consulting services, we have a staff available to help you in your marketing endeavors. on the internet.
Let's get right to it.
There are various components of internet marketing that are applicable in with any business model you choose be it affiliate marketing, drop shipping, information products, adsense sites, and the like.
To really take your business to the next level it's important to learn these various facets of internet business - not just that they exits, but how to use them and use them well.
Certainly it's important to bear in mind that you are responsible for your business and you have to ultimately make the decisions concerning the direction you want it to go - but knowing how you can ad new facets of your business to increase traffic to your website or get more from the traffic you bring is absolutely essential to being in and staying in business.
Some things to acquaint yourself with, which we will be talking about in coming weeks include the following:
Let's get right to it.
There are various components of internet marketing that are applicable in with any business model you choose be it affiliate marketing, drop shipping, information products, adsense sites, and the like.
To really take your business to the next level it's important to learn these various facets of internet business - not just that they exits, but how to use them and use them well.
Certainly it's important to bear in mind that you are responsible for your business and you have to ultimately make the decisions concerning the direction you want it to go - but knowing how you can ad new facets of your business to increase traffic to your website or get more from the traffic you bring is absolutely essential to being in and staying in business.
Some things to acquaint yourself with, which we will be talking about in coming weeks include the following:
- autoresponders
- email marketing
- marketing funnels
- relationship marketing
- online and offline direct marketing
- supplemental options such as adsense, adwords, affiliate marketing
- adservers
- navigation structure
- search engine optimization
- seo and sem
- local business seo and marketing
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