In recent posts we've discussed information product and product generation. And in the last post we honed in on a niche. Once you've identified a niche, you then need to make sure the niche is viable, that your work will be worthwhile. In other words - is there any money to be made! Are the people spending money? Are there competing products? And if you know that, then you can begin to zoom in on the actual focus of your product. Is it for women, for children, for teens, for over fifties, for single men; is it for married women?
You know, you can zoom in further on your target if necessary. So, you may think well, I'd like to create a weight loss product, but there's loads of them. Well, you could say I want to create a weight loss product for men or for men over 50 or something like that. So, you can always narrow down the focus of the niche further.
And the more you narrow it, typically, the more responsive the niche will be. So, it's up to you exactly how you work it, but bear that in mind.
But always, always, test your product ideas like this to make sure they're feasible before you go any further. You don't want to be investing money in creating products only to find out that no one wants to buy it. If you spent $1000 with an outsourcer to create your product and then you find out there's no market, you've just wasted $1000. OK?
So, make sure you know there's a market there and then test that there is product already selling in that market. And then, you know you can move on to the next steps of the Information Product Creation Formula.
I'd like to show you one of my favorite sites for project research. It's 43things.com. The basic premise of it is you share with other people the 43 things that you would like to do before you die. It's basically things that you want to do, things you have done. And, it's developed over the years into quite a useful, a very large network.
Now, if you search on Amazon or eBay, you see what people are buying. What you see here is what people want to do. Now, the two aren't always the same. So, people may buy one thing but want to do something else. And, this gives you a real good insight into people's minds. You can see what they're thinking, what they want to do.
So, here's the front page, OK? So, what you can see is you can see, I'll scroll down, and some people here who are working on their goals. And when we log in in a minute, you'll see there's a lot of different people. But, you can see here, for example, this Jet from England wants to meditate daily. But, you can see what entries they've got. So, let's have a look, what else does Jet want to do? So, she's written eight entries about this goal. It shows she obviously had this goal for a while, some two years ago, 23 months ago, so this is quite old. But, you can see what she's doing here.
And you can also select I want to do this or I'll do it. People who have done this. People who have done this also do this. So, this gives you a bit of cross reference. People who meditate are interested in yoga, getting up early and drinking more water. And from this, you can actually sort of correlate what people who are interested in one subject are interested in other subjects. Like I know that people who meditate want to do those things, as well.
It really helps you add value to your book because you may say, well I've created a product on meditation, let's do something about these other ideas there. So, you can create bonus products or include them as bonus chapters or even as a giveaway to get people interested in the book.
Here, you have some inspiration. So, these are some of the popular subjects. If you click on one, we'll click on health. So, here you are health. These are some of the popular health goals that people are setting. So, again, it gives you ideas. Well, what about doing a product on running a marathon or regular exercise or weight loss or eating healthy or getting into shape or stopping smoking. Or, what about how to get a good posture. That's obviously very popular. What about a surfing course or dancing course. Money and wealth.
OK, more ideas. How about something about how to get out of debt or be financially independent, or about student loans or sticking to a budget. A product about budgeting. Isn't that a good idea? School and education. Here you are, learn Spanish, play the guitar, how to read. Wouldn't that lend itself there, this one here, to speed reading. Could you create a speed reading book around this?
Cookery books, sign language books, playing the piano courses. These last ones here. Could you not do a guide to going to college? Yeah, these last ones here. Let's just look at these ones here. These are the ones we were really interested in. Look. Could you make those into a guide to how to get to college, how to get a masters degree, how to get a PhD. What a good idea.
You see, there's loads and loads of product ideas. Work and career, get a job, how to get a job, interview techniques, appearances for jobs, starting your own business, goal setting, company survival guide, all those here are all about working from home doing something that they love lends themselves really, really nicely to information products.
Family and home. Again, some are about weddings, some about health buying, cooking, parenting, dog stuff, buying a house, organization, cleaning tips, gardening, meeting the right person, confidence, how to meet people and influence them, you know, lots and lots to do. That's a good one there how to become better at small talk.
Well, great products are there. You know, there's another one, how to remember people's names. Even that one, keeping in touch with old friends, a guide to finding your old friends, a guide to Facebook and Friends Reunited and places like that.
Travel. What about guides on this? A guide to traveling the world. Maybe it's something you've done that you always wanted to do. Maybe it's something that you could teach other people to do. What about this one, a guide to all 50 states? Or, you know, a backpacking guide through Europe?
There's loads and loads of ideas here for what you could do. There are so many different ideas. And, we've not even logged into the site yet. We've started on the front page and we've found lots of ideas. Look, here's another one, get a tattoo, guide to tattoos, weight loss, procrastination, writing a book, falling in love and meeting people, travel the world. All of these are really, really good product ideas.
So, what we want to do now is I want you to think about those, OK? That's going to inspire you and get you thinking in the first place. But, if you sign up now that's obviously very, very simple. You just fill in the form. Obviously, this is to make sure you're human and not some sort of horrible robot designed to take over 43things and spam it to death. But, you tend to these details and sign in. And we'll pick back up next time.
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